The other day on the drive home I noticed an ad for consigned Rolex watches posted on a utility pole.  I’d never given much thought to Rolex watches but for some reason the add caught my attention. Who advertises high-end watches on a utility pole after all?

Once home, I had nothing much to do so I decided to investigate Rolex and all that it might have to offer. I headed to Amazon to see what the market looked like.

The average cost for a man’s Rolex seemed to run between $10,000 and $20,000.  The rate for a woman’s Rolex watch was about the same.  Both listings included many “pre-loved” choices.  I guess ‘used’ is not a term applied to a Rolex.

The promoted features included things like outstanding design, quality material, time-keeping precision and other special capabilities.  Just like Timex and Casio, free delivery was included with the purchase.

That gave me pause.  On the surface it sounded fine, but do I really want a $10,000 watch sitting on my front porch?  That seemed pretty risky.  If I were to buy a Rolex, I think I’d want it sent special delivery, with a signature required.  Maybe a Brinks truck would even be in order. Those delivery costs would certainly not be included.  I realized that was just the beginning of the collateral issues. What would I wear when I sported my new (even if actually pre-loved) Rolex?  My secondhand t-shirts would definitely need an upgrade.

That lead me to another problem.  If I’m sporting a Rolex and designer shirts my friends are going to wonder what’s going on. They will no doubt expect me to pick up the tab for dinner and drinks. Don’t even get me started on what valets and waiters might think is reasonable in the tipping department.

My head was swimming with the problems a Rolex watch would bring to my life. Obviously, there are many people who embrace this fine product and integrate it seamlessly into their life but I just couldn’t see it for me. 

For some reason an old song by Bing Crosby came to mind.  ‘I Haven’t Time to be a Millionaire.’  He didn’t see how affluence would work into his lifestyle either.  My concerns were a little different, but just like Bing, I concluded that a Rolex lifestyle, and all that came with it just wasn’t for me.